events.greenbook.org/tech-showcase/
Insights Tech Showcase: Top market research event for insights leaders
The Insights Tech Showcase is a series of demos for brands, research investors, and industry leaders looking to learn about the most innovative and promising technology solutions in consumer insights. Industry-specific days (qual, quant and analytics) help
events.greenbook.org
Online Qualitative & Full-Service Research | 20|20 Research
20|20 Research makes it easy to uncover vital consumer stories whenever and wherever they are shared, delivering strategic insights for better decisions.
www.2020research.com
CRIS by Delvinia: Virtual Moderator for Qual at Scale
This session will provide a demo of CRIS by Delvinia, a virtual moderator that uses AI to conduct text-based interviews at scale; collecting both qualitative and quantitative data on a secure web-based messaging platform. Participants chat with CRIS at a time and place that is convenient for them and enjoy a research experience that is more interesting and engaging than traditional static open-ends, and unmoderated bulletin boards.
https://www.schlesingergroup.com/en/
QualBoard: The Qualitative Researcher’s ToolKit
Schlesinger Group offers flexible, industry-leading platforms that can support everything from digital discussions, diaries and ethnographies to virtual focus groups and IDI’s. During this session, CIO Isaac Rogers will share key features and benefits of each solution and details on how they can fit within your research needs.
Plus he’ll walk through an in-depth demo of all the latest features on the company’s enterprise research solution, QualBoard. QualBoard was created with digital research in mind, building upon everything we’ve learned from our roots in face-to-face qualitative and the ways research has evolved with the advent of digital techniques. The solution includes a better structure for designing and connecting projects so you can build upon learnings, improved media management for richer data, and even built-in analytics to help you jumpstart reporting and save time.
Incling: Online Platform for Insight Communities & Qualitative Research
At incling we’re passionate about technology and qualitative research, our team of researchers, psychologists and developers have designed and built an online platform specifically for insight communities and qualitative research. Since 2013 we've had more than 300,000 online qualitative conversations with participants in more than 22 languages all over the world. In this session we'll introduce you to the incling platform and show you how the tools can be used for anything from pre-tasks to mobile ethnography, online focus groups and ongoing online communities. We'll also walk through how you can use the platform to set up you own communities or lean on the incling team for assistance with set up, moderation, translation, recruitment and analysis.
QualSights: The Best of Qual Tech in One Place
Great qual research has always been limitless and deeply human. Don’t let the limitations of technology dampen your creativity or downplay genuine connections. Instead, choose qual tech that allows you mix and match methodologies. Choose qual tech that makes it easier for consumers to share their stories. Choose qual tech that gives you powerful AI and time back in your day. In this session, you will learn about QualSights and how it brings the best of qual tech in one place. Founder & CEO Nihal Advani will give an action packed demo to bring the platform to life and show you the power of one tool with ultimate flexibility.
Recollective: Online Communities Merging Live & Asynchronous Engagement
WATCH RECORDING
Recollective software and services power innovative online research projects and long term communities, enabling over 700 organizations around the world to quickly unlock insights and drive success.
The Recollective online community platform offers a tremendously broad set of asynchronous and live engagement tools that can be paired and deployed in any order or combination, empowering researchers with the flexibility needed to realize increasingly complex project schedules and requirements.
This session will illustrate Recollective’s functionality from the perspective of a moderator, along with examples of the participant’s corresponding view. Particular attention will be given to the ease at which a single study environment can be used to transition from asynchronous activities to live engagement or vice versa.
ReelChat: Natural Conversation Powered by Spatial Audio
Your guide to running qual research in a post-COVID world. This session offers a look into the most advanced qual data capture and output platform in market. ReelChat enables natural conversation powered by spatial audio. In addition, unique tools for moderators, respondents and back-room attendees alike create an experience unlike any other.
Web-Enabled Interviews: Giving Voice To Disparities in Infant Health in BIPOC Communities
Join Sharon Arthur of Zebra Strategies and Stan Satty of Civicom Marketing Research Services to learn how they worked together to help Zebra demonstrate how cultural beliefs, socio-economic factors, implicit bias and structural racism factor into Sudden Unexpected Infant Death Syndrome (“SUID”).
Health Disparities exist in communities of Black, Indigenous, and People of Color (“BIPOC”). Dynamics such as income inequality, discrimination, violence and systemic racism contribute to making these populations more vulnerable to conditions such as SUID.
Together, Sharon and Stan will share their experiences using the Civicom CyberFacility® web-enabled interview platform to conduct the Infant Health Study, and how these interviews gave voice to the issues faced by the study participants.
Attendees will be able to learn about the challenges they faced and how working together on this study contributed to Zebra Strategies gaining insights into the dynamics of infant health in BIPOC communities.
Dynamic Growth Engine: Capturing Emotion & Context at Scale to Unearth the True Drivers of Consumer Behaviour
WATCH RECORDING
Human context and emotions drive 75% of behaviour and decision making, yet too many companies rely on demographics (25%) alone.
So how can brands capture this on a global scale?
Join Streetbees to find out how we unearth the true drivers of consumer behaviour from their environment and mood.
In this session we’ll walk you through the world’s first AI powered human intelligence platform: loved by Mars, Unilever, Sony, PepsiCo, IKEA, L’Oreal, Carlsberg, Santander and more.
We’ll cover:
1) Our next-gen approach to capture consumer behaviours in-the-moment and in their own words, using our in-app conversational platform and deep AI.
2) How our consumer insights can empower you to innovate faster, predict growth opportunities and adapt to ever-changing consumer trends with greater agility
SightX: The Evolution of DIY Research Technology
DIY isn’t what it used to be. As organizations strive to do more with less, intelligent and automated technologies are taking the burden off of the “Y” in DIY. Learn how the next generation of research technology platforms are empowering organizations of all sizes to start, perfect, and scale their research operations, increasing their impact on both consumers and the marketplace. This presentation will discuss examples of how the most iconic and innovative companies are utilizing end-to-end DIY research technology platforms to gain a competitive advantage.
Toluna Start: A Single Source for All of your Consumer Insights
Toluna Start is an end-to-end SaaS-based consumer intelligence platform. With a single login users can conduct quantitative and qualitative research – either through self-service solutions or through custom
research programs built with the help of research and service experts.
• Advanced templated, yet customizable methodologies powered by Harris Interactive’s deep domain expertise. Rich feature sets like timed exposure, shelf testing, text highlighter and more.
• View responses, and analyze data in real-time dashboards and infoboards. Visualize consumer feedback through heatmaps, and custom reports.
• 24/7 access to Toluna’s global community of 30+ million people in 70 markets. Target consumers using more than 200 demographic and behavioral profiles.
• Create your own community, or conduct live discussions, seamlessly follow up with survey research and better understand your consumer.
Join our session to learn how we’ve coupled industry-leading expertise with technology to automate market research across key areas from new product development – to community-based insights approaches.
Methodify by Delvinia: A Reimagined Research Platform
We’ve reimagined the research platform experience.
A one-stop-shop for all of your research needs.
A platform that’s robust, easy to use, cost-effective, fast and can scale in complexity for the future
Methodify gives modern insights professionals the agility, flexibility and control to set-up a research platform that works with the way you work.
Take control of your personal Operating System of Market Research. Experience what a modern research platform can be.
Conjoint.ly: Experts for Pricing and Product Research
At Conjoint.ly, we are transforming traditionally labour-intensive, yet powerful market research methods (conjoint analysis, discrete choice experimentation) in the form of easy-to-use online tools supplemented with on-demand expert advice readily available to our clients. We offer an agile alternative to other software and consulting solutions, helping you get to reliable customer insights faster.
For those who are interested to have further conversations, please do not hesitate to contact nicole.teh@conjointly.com.
https://www.quantilope.com/en/
quantilope: Automated Advanced Research Deliver Scale & Efficiency
Introducing quantilope’s end-to-end research platform automating advanced research methodologies. quantilope’s platform maps the entire research process from the survey set up, to fielding, analyzing your data, visualizing, and reporting to deliver high-quality, relevant insights for a fraction of time and cost of full service research providers. Supported by a team of certified research consultants, quantilope empowers insights leaders to do more with less, without sacrificing quality.
In this demo, viewers will learn how they can run advanced research study (MaxDiff, Conjoint, TURF, Implicit, and more) in less than a week, gain full access & control over their data, and learn about features like instant data cuts to increase total flexibility in the research process.
A+U NOW®: C+R’s DIY Attitude & Usage Portal
When CPG marketers need a deep understanding of their category, they don’t always have the luxury of extended timetables or vast budgets to commit to research. To fill this need, C+R Research has developed A+U NOW®, the industry’s first and only automated DIY Attitude & Usage tool designed specifically for CPG brands.
In the session, we will demonstrate the simplicity, agility and analytical depth of A+U NOW, and you’ll learn how it delivers:
· Category definitions, study parameters, and focus brands defined by the user
· C+R’s well-known highest sample quality and data integrity standards
· A fully formatted, editable report with drill-down data access through a custom portal
· A start-to-finish completion time of a day or two
https://www.sentientdecisionscience.com/
RAPID Subtext: Discover Your Ad 's Emotional Influence on Your Brand
Learn how to automate behavioral science to provide a deeper understanding of the emotional engagement and influence of advertising. Join Sylvia Kinnicutt & Jeremiah Messer as they analyze ad performance using the advanced behavioral science tool RAPID Subtext®.
RAPID Subtext® can quickly provide deep insights into the real impact on emotions during and after exposure to an advertisement. This fully automated platform combines facial action coding and implicit association testing to pinpoint the emotional moments of an ad that are related to causal change in attitudes toward brands.
These measures are commonly used to uncover the real impact on brand appeal and gain insight into how to optimize an ad to maximize impact on near-term demand for the brand.
Watch these experts analyze the emotional experiences of viewers in real-time and learn the techniques used to strengthen the impact of the research narrative.
Crunch.io: An All-in-One Platform for Tabs, Interactive Analytics, Presentations, Online Delivery and Dashboards
Crunch.io brings simplicity, speed, and usability to survey data analysis.
Fast track your current deliverables – crosstabs and PowerPoint deck, using the industry’s easiest-to-use platform. Automate with Crunch Automation scripting. Then, differentiate yourself with modern delivery – online interactive analysis and dashboards built in 5 minutes. All in one platform. Deliver your best work with far less effort, faster turnarounds, and better margins. Join us to see why over 1,000 companies like YouGov and Facebook use Crunch.io.
Learn how you will:
· Analyze, visualize, and deliver survey data more quickly and efficiently than ever before with the extremely easy-to-use, drag-and-drop platform.
· Analyze with subsecond response, powered by our columnar database.
· Build a dashboard in 5 minutes with no coding. Deliver unlimited dashboards at no extra cost.
· Say goodbye to repetitive tasks. Automate with scripting.
· Deliver tracker insights in 24 hours. Append a tracker wave with a click.
Client testimonial:
“Partnering with Crunch has helped us deliver an all-in-one solution to our clients which helps them navigate the research process from data collection to visualization more quickly and efficiently than ever before.”
Stravito Knowledge Management Software: Access All Your Insights from Anywhere
Ever find yourself wondering what your company already knows about a key topic or trend? Stravito is a user-friendly knowledge management software for market research and insights, trusted by companies like Danone, Carlsberg, Electrolux, and more.
With Stravito, you can centralize your insights and make them accessible to employees everywhere, with minimal time and effort. In this product tour, you’ll see first-hand how Stravito simplifies knowledge discovery with natural language search that understands what you mean, not just what you say, and with machine learning that automatically classifies information.
Discover how Stravito lets you search through documents, dashboards, and 3rd party sources to find the information you need, in just seconds.
Brandwatch: Innovative Ways to Get Closer to Your Customers Using Digital Consumer Intelligence
Leverage real-time, Voice of the Customer data to inform more agile decision making
· Increase speed to actionable insights that align with your business objectives
· Automate trend detection in branded and unbranded conversations
· Quickly identify the key careabouts, needs and pain points of your target audiences
· Get real-time intelligence into the hands of decision makers
Displayr: The Flexible Live Reporting Revolution for Survey Analysis
New technology makes it possible to radically and routinely speed up your survey analysis and reporting. Flexible live reporting software cuts analysis and reporting times by at least 50%.
This session will showcase the benefits of:
○ Live reporting, where analysis and reports automatically update when the data changes.
○ Using one flexible tool to comprehensively nail every analysis and reporting goal without using code (unless you want to).
See for yourself how flexible live reporting will be a game-changer for you and your company."
https://www.marketlogicsoftware.com/
Beyond Knowledge Management: Drive your Business with Insights
Knowledge Management, the ability to organize and find insights from past research, is a fundamental first step on the journey to drive your business with insights, but much more must be done. In this webinar, you’ll see how world leading brands are using technology to grow their insights capabilities over time on an end-to-end market insights platform, with a Digital Insights Workspace to engage the business, drive intelligence and automate research workflows.
During the session, we’ll showcase:
· One platform for all your data, tools and research to find insights
· Storytelling tools to curate insights in knowledge zones that are easy to browse, remember and use
· Expert channels to promote relevant content to target stakeholder groups
· Automated best-practice research workflows with knowledge checks to prevent duplication
YouScan: Getting Deeper Consumer Insights with AI-Powered Social Media Intelligence
With the constantly increasing usage of social media, social media intelligence tools became an integral part of finding consumer insights. Check out YouScan’s demo and see how AI revolutionizes the way we think about consumer intelligence. Sougata Pal, Account Executive at YouScan, will guide you through:
· How user-generated content can reveal hidden insights about consumers: Visual Insights;
· How to conduct competitor research and identify the strengths and weaknesses of the product;
· How to quickly detect emerging trends, automatically segment big data and create reports.
E-Tabs: Automating & Innovating Reporting Insights to Maximize Efficiency
Many research teams and companies are looking to maximise their reporting efficiencies now more than ever. Automating the report building process not only gives you back time to do more analysis, and uncover more insights, but also ensures accuracy and confidence in the numbers. For many researchers, hand posting numbers in to charts is still the norm and we'll be uncovering how to report smarter !
The 3 key points we'll cover in our session:
- The difference between automated charting, and fully automated reporting
- Dispelling the myth that automation is "just for trackers or multi-market projects"" and leveraging it to boost profit margins on many project types.
- How automated reporting can generate new revenue opportunities, build client relationships and even boost employee satisfaction.
Infotools Harmoni: Easily Investigate Complex Research Data and Share Insights that Matter
Harmoni is a data design, analysis and reporting solution for the market researchers that supports adhoc and tracking projects. We pick up where your field tools end.
· Reduce the time it takes to get insights into the hands of business leaders
· Look across multiple data sources to add broader perspective .
· Automate the mundane so your team can focus on adding value
· Quality - Create a single source of truth by creating stories from a single database. No copy and paste from SPSS to Excel to PowerPoint, for example.
· Create engaging dashboards to easily share and control data across your organization
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