긍정적 사고, 음식의 절제, 규칙적인 운동

events.greenbook.org/tech-showcase/

www.2020research.com/

https://www.delvinia.com/

CRIS by Delvinia: Virtual Moderator for Qual at Scale

This session will provide a demo of CRIS by Delvinia, a virtual moderator that uses AI to conduct text-based interviews at scale; collecting both qualitative and quantitative data on a secure web-based messaging platform. Participants chat with CRIS at a time and place that is convenient for them and enjoy a research experience that is more interesting and engaging than traditional static open-ends, and unmoderated bulletin boards.

https://www.schlesingergroup.com/en/

QualBoard: The Qualitative Researcher’s ToolKit

Schlesinger Group offers flexible, industry-leading platforms that can support everything from digital discussions, diaries and ethnographies to virtual focus groups and IDI’s. During this session, CIO Isaac Rogers will share key features and benefits of each solution and details on how they can fit within your research needs. 

Plus he’ll walk through an in-depth demo of all the latest features on the company’s enterprise research solution, QualBoard. QualBoard was created with digital research in mind, building upon everything we’ve learned from our roots in face-to-face qualitative and the ways research has evolved with the advent of digital techniques.  The solution includes a better structure for designing and connecting projects so you can build upon learnings, improved media management for richer data, and even built-in analytics to help you jumpstart reporting and save time.

https://incling.com/platform/

Incling: Online Platform for Insight Communities & Qualitative Research

At incling we’re passionate about technology and qualitative research, our team of researchers, psychologists and developers have designed and built an online platform specifically for insight communities and qualitative research. Since 2013 we've had more than 300,000 online qualitative conversations with participants in more than 22 languages all over the world. In this session we'll introduce you to the incling platform and show you how the tools can be used for anything from pre-tasks to mobile ethnography, online focus groups and ongoing online communities. We'll also walk through how you can use the platform to set up you own communities or lean on the incling team for assistance with set up, moderation, translation, recruitment and analysis.

https://www.qualsights.com/

QualSights: The Best of Qual Tech in One Place

Great qual research has always been limitless and deeply human. Don’t let the limitations of technology dampen your creativity or downplay genuine connections. Instead, choose qual tech that allows you mix and match methodologies. Choose qual tech that makes it easier for consumers to share their stories. Choose qual tech that gives you powerful AI and time back in your day. In this session, you will learn about QualSights and how it brings the best of qual tech in one place. Founder & CEO Nihal Advani will give an action packed demo to bring the platform to life and show you the power of one tool with ultimate flexibility.

https://recollective.com/

Recollective: Online Communities Merging Live & Asynchronous Engagement

WATCH RECORDING

Recollective software and services power innovative online research projects and long term communities, enabling over 700 organizations around the world to quickly unlock insights and drive success.

The Recollective online community platform offers a tremendously broad set of asynchronous and live engagement tools that can be paired and deployed in any order or combination, empowering researchers with the flexibility needed to realize increasingly complex project schedules and requirements. 

This session will illustrate Recollective’s functionality from the perspective of a moderator, along with examples of the participant’s corresponding view. Particular attention will be given to the ease at which a single study environment can be used to transition from asynchronous activities to live engagement or vice versa.

https://www.pilot.ly/

ReelChat: Natural Conversation Powered by Spatial Audio

Your guide to running qual research in a post-COVID world. This session offers a look into the most advanced qual data capture and output platform in market. ReelChat enables natural conversation powered by spatial audio. In addition, unique tools for moderators, respondents and back-room attendees alike create an experience unlike any other.

https://www.civi.com/

Web-Enabled Interviews: Giving Voice To Disparities in Infant Health in BIPOC Communities

Join Sharon Arthur of Zebra Strategies and Stan Satty of Civicom Marketing Research Services to learn how they worked together to help Zebra demonstrate how cultural beliefs, socio-economic factors, implicit bias and structural racism factor into Sudden Unexpected Infant Death Syndrome (“SUID”).

Health Disparities exist in communities of Black, Indigenous, and People of Color (“BIPOC”). Dynamics such as income inequality, discrimination, violence and systemic racism contribute to making these populations more vulnerable to conditions such as SUID.                         

Together, Sharon and Stan will share their experiences using the Civicom CyberFacility® web-enabled interview platform to conduct the Infant Health Study, and how these interviews gave voice to the issues faced by the study participants.

Attendees will be able to learn about the challenges they faced and how working together on this study contributed to Zebra Strategies gaining insights into the dynamics of infant health in BIPOC communities.

https://www.streetbees.com/

Dynamic Growth Engine: Capturing Emotion & Context at Scale to Unearth the True Drivers of Consumer Behaviour

WATCH RECORDING

Human context and emotions drive 75% of behaviour and decision making, yet too many companies rely on demographics (25%) alone.

So how can brands capture this on a global scale? 

Join Streetbees to find out how we unearth the true drivers of consumer behaviour from their environment and mood.

In this session we’ll walk you through the world’s first AI powered human intelligence platform: loved by Mars, Unilever, Sony, PepsiCo, IKEA, L’Oreal, Carlsberg, Santander and more.  

We’ll cover:

1) Our next-gen approach to capture consumer behaviours in-the-moment and in their own words, using our in-app conversational platform and deep AI.

2) How our consumer insights can empower you to innovate faster, predict growth opportunities and adapt to ever-changing consumer trends with greater agility

https://sightx.io/

SightX: The Evolution of DIY Research Technology

DIY isn’t what it used to be. As organizations strive to do more with less, intelligent and automated technologies are taking the burden off of the “Y” in DIY. Learn how the next generation of research technology platforms are empowering organizations of all sizes to start, perfect, and scale their research operations, increasing their impact on both consumers and the marketplace. This presentation will discuss examples of how the most iconic and innovative companies are utilizing end-to-end DIY research technology platforms to gain a competitive advantage.

https://tolunacorporate.com/

Toluna Start: A Single Source for All of your Consumer Insights

Toluna Start is an end-to-end SaaS-based consumer intelligence platform. With a single login users can conduct quantitative and qualitative research – either through self-service solutions or through custom 

research programs built with the help of research and service experts. 

• Advanced templated, yet customizable methodologies powered by Harris Interactive’s deep domain expertise. Rich feature sets like timed exposure, shelf testing, text highlighter and more.

• View responses, and analyze data in real-time dashboards and infoboards. Visualize consumer feedback through heatmaps, and custom reports.

• 24/7 access to Toluna’s global community of 30+ million people in 70 markets. Target consumers using more than 200 demographic and behavioral profiles.

• Create your own community, or conduct live discussions, seamlessly follow up with survey research and better understand your consumer.

Join our session to learn how we’ve coupled industry-leading expertise with technology to automate market research across key areas from new product development – to community-based insights approaches. 

https://www.methodify.it/

Methodify by Delvinia: A Reimagined Research Platform

We’ve reimagined the research platform experience. 

A one-stop-shop for all of your research needs. 

A platform that’s robust, easy to use, cost-effective, fast and can scale in complexity for the future 

Methodify gives modern insights professionals the agility, flexibility and control to set-up a research platform that works with the way you work.

Take control of your personal Operating System of Market Research. Experience what a modern research platform can be.

https://conjointly.com/

Conjoint.ly: Experts for Pricing and Product Research

At Conjoint.ly, we are transforming traditionally labour-intensive, yet powerful market research methods (conjoint analysis, discrete choice experimentation) in the form of easy-to-use online tools supplemented with on-demand expert advice readily available to our clients. We offer an agile alternative to other software and consulting solutions, helping you get to reliable customer insights faster.

For those who are interested to have further conversations, please do not hesitate to contact nicole.teh@conjointly.com.

https://www.quantilope.com/en/

quantilope: Automated Advanced Research Deliver Scale & Efficiency

Introducing quantilope’s end-to-end research platform automating advanced research methodologies. quantilope’s platform maps the entire research process from the survey set up, to fielding, analyzing your data, visualizing, and reporting to deliver high-quality, relevant insights for a fraction of time and cost of full service research providers. Supported by a team of certified research consultants, quantilope empowers insights leaders to do more with less, without sacrificing quality.

In this demo, viewers will learn how they can run advanced research study (MaxDiff, Conjoint, TURF, Implicit, and more) in less than a week, gain full access & control over their data, and learn about features like instant data cuts to increase total flexibility in the research process.

https://www.crresearch.com/

A+U NOW®: C+R’s DIY Attitude & Usage Portal

When CPG marketers need a deep understanding of their category, they don’t always have the luxury of extended timetables or vast budgets to commit to research. To fill this need, C+R Research has developed A+U NOW®, the industry’s first and only automated DIY Attitude & Usage tool designed specifically for CPG brands.

In the session, we will demonstrate the simplicity, agility and analytical depth of A+U NOW, and you’ll learn how it delivers:

· Category definitions, study parameters, and focus brands defined by the user

· C+R’s well-known highest sample quality and data integrity standards

· A fully formatted, editable report with drill-down data access through a custom portal  

· A start-to-finish completion time of a day or two

https://www.sentientdecisionscience.com/

RAPID Subtext: Discover Your Ad 's Emotional Influence on Your Brand

Learn how to automate behavioral science to provide a deeper understanding of the emotional engagement and influence of advertising. Join Sylvia Kinnicutt & Jeremiah Messer as they analyze ad performance using the advanced behavioral science tool RAPID Subtext®.  

RAPID Subtext® can quickly provide deep insights into the real impact on emotions during and after exposure to an advertisement. This fully automated platform combines facial action coding and implicit association testing to pinpoint the emotional moments of an ad that are related to causal change in attitudes toward brands.  

These measures are commonly used to uncover the real impact on brand appeal and gain insight into how to optimize an ad to maximize impact on near-term demand for the brand. 

Watch these experts analyze the emotional experiences of viewers in real-time and learn the techniques used to strengthen the impact of the research narrative. 

https://crunch.io/

Crunch.io: An All-in-One Platform for Tabs, Interactive Analytics, Presentations, Online Delivery and Dashboards

Crunch.io brings simplicity, speed, and usability to survey data analysis. 

Fast track your current deliverables –  crosstabs and PowerPoint deck, using the industry’s easiest-to-use platform.  Automate with Crunch Automation scripting.  Then, differentiate yourself with modern delivery – online interactive analysis and dashboards built in 5 minutes. All in one platform. Deliver your best work with far less effort, faster turnarounds, and better margins. Join us to see why over 1,000 companies like YouGov and Facebook use Crunch.io.

Learn how you will: 

· Analyze, visualize, and deliver survey data more quickly and efficiently than ever before with the extremely easy-to-use, drag-and-drop platform. 

· Analyze with subsecond response, powered by our columnar database.

· Build a dashboard in 5 minutes with no coding. Deliver unlimited dashboards at no extra cost.

· Say goodbye to repetitive tasks. Automate with scripting.

· Deliver tracker insights in 24 hours. Append a tracker wave with a click.

Client testimonial: 

“Partnering with Crunch has helped us deliver an all-in-one solution to our clients which helps them navigate the research process from data collection to visualization more quickly and efficiently than ever before.”

https://www.stravito.com/

Stravito Knowledge Management Software: Access All Your Insights from Anywhere

Ever find yourself wondering what your company already knows about a key topic or trend? Stravito is a user-friendly knowledge management software for market research and insights, trusted by companies like Danone, Carlsberg, Electrolux, and more. 

With Stravito, you can centralize your insights and make them accessible to employees everywhere, with minimal time and effort. In this product tour, you’ll see first-hand how Stravito simplifies knowledge discovery with natural language search that understands what you mean, not just what you say, and with machine learning that automatically classifies information. 

Discover how Stravito lets you search through documents, dashboards, and 3rd party sources to find the information you need, in just seconds.

https://www.brandwatch.com/

Brandwatch: Innovative Ways to Get Closer to Your Customers Using Digital Consumer Intelligence

Leverage real-time, Voice of the Customer data to inform more agile decision making

· Increase speed to actionable insights that align with your business objectives

· Automate trend detection in branded and unbranded conversations

· Quickly identify the key careabouts, needs and pain points of your target audiences 

· Get real-time intelligence into the hands of decision makers 

https://www.displayr.com/

Displayr: The Flexible Live Reporting Revolution for Survey Analysis

New technology makes it possible to radically and routinely speed up your survey analysis and reporting. Flexible live reporting software cuts analysis and reporting times by at least 50%.

This session will showcase the benefits of:

○ Live reporting, where analysis and reports automatically update when the data changes. 

○ Using one flexible tool to comprehensively nail every analysis and reporting goal without using code (unless you want to).

 See for yourself how flexible live reporting will be a game-changer for you and your company."

https://www.marketlogicsoftware.com/

Beyond Knowledge Management: Drive your Business with Insights

Knowledge Management, the ability to organize and find insights from past research, is a fundamental first step on the journey to drive your business with insights, but much more must be done. In this webinar, you’ll see how world leading brands are using technology to grow their insights capabilities over time on an end-to-end market insights platform, with a Digital Insights Workspace to engage the business, drive intelligence and automate research workflows.

During the session, we’ll showcase:

· One platform for all your data, tools and research to find insights

· Storytelling tools to curate insights in knowledge zones that are easy to browse, remember and use

· Expert channels to promote relevant content to target stakeholder groups

· Automated best-practice research workflows with knowledge checks to prevent duplication

https://youscan.io/

YouScan: Getting Deeper Consumer Insights with AI-Powered Social Media Intelligence

With the constantly increasing usage of social media, social media intelligence tools became an integral part of finding consumer insights. Check out YouScan’s demo and see how AI revolutionizes the way we think about consumer intelligence. Sougata Pal, Account Executive at YouScan, will guide you through:

· How user-generated content can reveal hidden insights about consumers: Visual Insights;

· How to conduct competitor research and identify the strengths and weaknesses of the product;

· How to quickly detect emerging trends, automatically segment big data and create reports.

https://www.e-tabs.com/

E-Tabs: Automating & Innovating Reporting Insights to Maximize Efficiency

Many research teams and companies are looking to maximise their reporting efficiencies now more than ever.  Automating the report building process not only gives you back time to do more analysis, and uncover more insights, but also ensures accuracy and confidence in the numbers. For many researchers, hand posting numbers in to charts is still the norm and we'll be uncovering how to report smarter !

The 3 key points we'll cover in our session:

- The difference between automated charting, and fully automated reporting

- Dispelling the myth that automation is "just for trackers or multi-market projects"" and leveraging it to boost profit margins on many project types.

- How automated reporting can generate new revenue opportunities, build client relationships and even boost employee satisfaction.

https://www.infotools.com/

Infotools Harmoni: Easily Investigate Complex Research Data and Share Insights that Matter

Harmoni is a data design, analysis and reporting solution for the market researchers that supports adhoc and tracking projects. We pick up where your field tools end.  

· Reduce the time it takes to get insights into the hands of business leaders

· Look across multiple data sources to add broader perspective .

· Automate the mundane so your team can focus on adding value

· Quality - Create a single source of truth by creating stories from a single database. No copy and paste from SPSS to Excel to PowerPoint, for example.

· Create engaging dashboards to easily share and control data across your organization

사람들은 항상 그들이 처한 환경을 탓한다.
나는 환경을 믿지 않는다.
세상을 이끌어 가는 사람들은
자신이 원하는 환경을 찾아다니고
찾을 수 없으면 그 환경을 만드는 사람들이다.
- 조지 버나드 쇼, 영국 극작가


개인이나 조직이나 환경을 탓하기 시작하면,
소극적으로 변하게 되고 자신감을 잃게 됩니다.
결국 환경 탓을 한다는 것은
스스로 실패 가능성을 높이는 것에 다름 아닙니다.
위대한 경영자들은 성공하면 그 원인을 외부 환경, 즉 운으로 돌리고
실패하면 자기 탓을 한다고 합니다.
어려운 환경에 굴복하지 않고 환경 자체를 유리하게 변화시키는
‘환경창조형 경영’이 절실히 필요한 때입니다.

내 안에서
서로 다른 생각들이
충돌하고 있는 갈등 상황을 예로 들어보자.
'나'라는 경계 안팎에서 빚어지는 갈등이므로,
'나'가 어느 수준에서 정의되었느냐에 따라 양상이
크게 달라질 수밖에 없다. 군사전문가라면 누구나
알고 있듯이, '경계선'은 잠재적인 '전선'이기도
하다. 하나의 경계선은 두 개의 대립된 영토,
전투 가능성이 있는 두 진영을
만들어내는 법이다.

- 켄 윌버의《무경계》중에서 -


* 내 안에는
여러 경계선이 존재합니다.
이거냐 저거냐 생각이 갈려 부딪치고,
이쪽이냐 저쪽이냐 방향이 갈려 충돌합니다.
끊임없이 전투가 벌어지고 그때마다 불필요한
에너지 낭비로 정작 할 일을 놓치고 맙니다.
거미줄처럼 얽힌 내 안의 경계선을 허물어
생각이 자유자재로 흘러가게 하는 것,
중요한 마음 훈련의 하나입니다.

버티는 데 성공하는 것, 이것이 성공의 정의이고, 진정한 승리다.
여기서 포기할 것인가 대신에 여기서 어떻게 더 버틸 것인가를 생각하라.
그것이 현명한 사람의 선택이다.
포기를 고민하는 것은 당신에게 상처를 주고,
버티기를 궁리하는 것은 당신에게 답을 주기 때문이다.
버텨라, 그러면 기회가 찾아올 것이다. 버티는 자가 이긴다.
- 보도 새퍼, ‘멘탈의 연금술’에서

포기하는 이유는 경사면을 오르는데 너무 힘들어서입니다.
하지만 경사를 오르고 있다는 것은 정상에 가까워졌다는 뜻이기도 합니다.
지금 숨이 턱턱 막히고 힘겹다는 것은 제대로 하고 있다는 뜻이고,
올바른 길을 가고 있다는 의미입니다.
포기할 변명거리 대신 성공에 관한 확신을 가지고 밀어붙여 보세요.

아! 난 그때 알았다.
숨기지 않고 드러낼 때
내가 얼마나 자유로웠고 재밌었는지.
얼마나 강해졌는지. 이렇게 난 나의
취약점을 감추지 않고 그대로의
나를 드러내는 데
10년이 걸렸다.

- 최보결의《나의 눈물에 춤을 바칩니다》중에서 -


* 가장 큰 용기는
감춰진 나를 드러내는 일입니다.
가장 큰 결심은 자신의 부끄러운 취약점을
드러내는 일입니다. 10년만의 용기와 결심도
의미있지만, 한 해라도 일찍 하면 그만큼
치유와 자유의 시간도 단축됩니다.

뜻을 온전히 세웠는가.
천하의 모든 일은 중심이 바로
서지 않고는 이루어진 것이 없다.
크게는 '수신제가 치국평천하'와 작게는
먹고 자는 것에 이르기까지 어느 하나라도
그에 합당하지 않은 것이 없다. 중심을 먼저
세우지 않고 문득 일을 하려 한다면
질서가 없이 산란해서 결국에는
수습할 수가 없다. ('일득록1', 문학1)


- 정창권의《나를 나이게 하라》중에서-


* 모든 일에는 뜻이 있습니다.
그 뜻을 잘 읽어내야 중심을 잡을 수 있고,
중심을 잘 잡아야 바깥 상황이 요동쳐도 흔들리지
않습니다. 세상살이는 변수의 연속입니다. 성공과
실패, 행복과 불행이 겹쳐 다가옵니다. 그때마다
자기만의 기준이 필요합니다. 그렇지 않으면
질서를 잃고 표류하게 됩니다. 하다못해
'먹고 자는' 일조차도 흔들리게 됩니다.
뜻을 온전히 찾고 중심을 다시금
잘 세우라는 신호입니다.